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Tung Chung

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Marie Pottiez is a Creative Freelance based in Hong Kong. 

Viagra - Student guerilla marketing

Creative Copywriting - Work

Viagra - Student guerilla marketing

Marie Pottiez

PRINT

Client / Viagra® (Pfizer)
Project / Graduation project, superior Art School of St Luc
Photographer / Eric Cowez
Publication / 2009

Do I really need to explain what Viagra® is ?

The brief
Every semester, our teachers had to rate each student's portfolios.
It means more than three hundred ideas to assess in only two days.
How can we find the idea that will make these days a little less boring for the jury?
How to stand out among all these creative ideas ?

The idea
I've worked as a team with photographer Eric Cowez to create a collection of print ads for Viagra. 
No words. Pictures that talk by themselves. Viagra® brings your imagination to a brand new level.

We chose to spice up the day of the portfolio presentation, creating a kind of “guerilla marketing’
in the jury’s classroom, with our Viagra® prints’ decor : tapestry, frame, armchair and fake flowers...
With the presence of our models all dressed up -playing the old bimbos.
We didn't say a work and simply let the juries discover. Mission accomplished!