Client / IKEA®
Agency / La Chose Paris
Publication / 2011
IKEA® is well known for its cheap prices and its great choice. But what about the quality?
How can we break bad preconceptions of IKEA® (uniform style, medium quality) and restore the brand's emblem face increasing competition?
Reaffirm the forces that made the success of IKEA® : choice, price and quality, with four sassy radio spots.