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Tung Chung


Marie Pottiez is a Creative Freelance based in Hong Kong. 

IKEA - The jealousy

Creative Copywriting - Work

IKEA - The jealousy

Marie Pottiez


Client / IKEA®
Agency / La Chose Paris
Publication / 2011

IKEA® is well known for its cheap prices and its great choice. But what about the quality?

The brief
How can we break bad preconceptions of IKEA® (uniform style, medium quality) and restore the brand's emblem face increasing competition?

The idea
Reaffirm the forces that made the success of IKEA® : choice, price and quality, with four sassy radio spots