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Tung Chung

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Marie Pottiez is a Creative Freelance based in Hong Kong. 

Sunific Lierac - Hot!

Creative Copywriting - Work

Sunific Lierac - Hot!

Marie Pottiez

TV SPOT

Client / Lierac®
Agency / La Chose Paris
Publication / 2011

Lierac® introduces its new collection of sunscreen. It's at a time a protection and an tanner. It's a whole program: we can select which cream to apply depending of our skin, the sun intensity and the time in our stay.

The brief
How can we find the perfect words to sign that beautiful TV spots, to reflect the serenity, the peaceful part of the holidays?

The idea
Transport people in this hot atmosphere, in the pool. There are in vacation already. They can even feel the sun.