Client / Lierac®
Agency / La Chose Paris
Publication / 2011
Lierac® introduces its new collection of sunscreen. It's at a time a protection and an tanner. It's a whole program: we can select which cream to apply depending of our skin, the sun intensity and the time in our stay.
How can we find the perfect words to sign that beautiful TV spots, to reflect the serenity, the peaceful part of the holidays?
Transport people in this hot atmosphere, in the pool. There are in vacation already. They can even feel the sun.