Client / Sony®
Agency / Uzful
Publication / 2012
On the 26th of October, the new James Bond is on screen. In the mean time, Sony® introduces the new X-Peria T®, that is known to be James Bond’s favorite phone.
How can we use this occasion to promote this smartphone and its qualities, and to enroll some new Facebook fans ?
A tresor hunt on Facebook. As James Bond, the fans have to follow the clues and solve the riddles they find on the fan page, in order to get to the goal. The first one who will find it will win the agent 007’s favorite smartphone, the X-Peria T®.