Client / Skoda®
Agency / La Chose Paris
Publication / 2012
Skoda® wants to become the smart choice for the new generation of drivers. It is this new generation that is staged in this new campaign. A generation less " Bling-Bling ", which has a new relationship with the car. A generation that understood that one could consume without over-consume, we could make a little effort for the planet, we could think, make a smart choice. Moreover, "There is always someone good in a Skoda®."
The new signature "There is always someone good in a Skoda" becomes a thread conductor, each poster ad that reinforces a little more this assertion.
The words make the difference. About the self-confident, funny, irreverent, incisive, intelligent without being arrogant and that reflect the new brand speaking to imagine a print campaign with pertinency.
Skoda® is a partner of the ski field Morzines Avoriaz for the season. How can we bring the 'smart' touch of Skoda® in the town's life?
1. A ski field map. Also exists in green, blue, red or black.
2. A windshield protector to offer to those who don't have a Skoda®. "A little thought for you who don't drive a Skoda® yet."