Client / Ricoré®
Project / Graduation project, superior Art School of St Luc
Publication / 2010
Ricoré® is an instant coffee product containing chicory, composed of 40% coffee and 60% chicory. This brand is famous in France for its advertising. In these commercials, different family situations at the breakfast table were depicted, with each situation being resolved by Ricoré.
Give a new approach of the brand, while keeping the main idea: Ricoré® is your breakfast's best friend.
Transform the worst part of the week on a great time. On Monday morning, when it's usually hard to recover from the week-end and to find the motivation to go working, people have the surprise to be welcomed in the subway by a toboggan instead of the stairs.
You can choose either to let your day go or choose the fun path, taking the slide.
Ricoré® makes you a morning person.