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Tung Chung


Marie Pottiez is a Creative Freelance based in Hong Kong. 

My Babybio or nothing!

Creative Copywriting - Work

My Babybio or nothing!

Marie Pottiez


Client / Babybio®
Agency / Akson - Reco
Publication / 2013

Food, synonym of Life and Pleasure, has become a source of interrogation and fear: the consumer cares more about his health and the environment. Today, the food should give a concrete answer to this growing quest for safety, natural products and wellness.

The brief
Babybio® wants to launch a brand campaign to highlight its strengths: quality, transparency, selection of local and natural ingredients. How to emphasize the good quality of Babybio®'s product line ?

The idea
There is no age to cultivate the love of good food. As we say: the truth comes from the kids, right? Here they are, expressing themselves.