Client / IKEA®
Agency / La Chose Paris
Publication / 2010
IKEA® is the world's largest furniture retailer, known as a family and friendly brand, where people like to walk out and spend some time together.
The IKEA® stores are exceptionally open on Sunday. How can we lead people to come ?
Play with the lazy boring Sunday, when there's sometimes simply nothing to do. Get out of your sofa and wake up, IKEA® is exceptionally open today.