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Tung Chung


Marie Pottiez is a Creative Freelance based in Hong Kong. 

IKEA - Lazy Sunday

Creative Copywriting - Work

IKEA - Lazy Sunday

Marie Pottiez


Client / IKEA®
Agency / La Chose Paris
Publication / 2010

IKEA® is the world's largest furniture retailer, known as a family and friendly brand, where people like to walk out and spend some time together.

The brief
The IKEA® stores are exceptionally open on Sunday. How can we lead people to come ?

The idea
Play with the lazy boring Sunday, when there's sometimes simply nothing to do. Get out of your sofa and wake up, IKEA® is exceptionally open today.