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Tung Chung

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Marie Pottiez is a Creative Freelance based in Hong Kong. 

IKEA - The Proposal

Creative Copywriting - Work

IKEA - The Proposal

Marie Pottiez

TV SPOT

Client / IKEA®
Agency / La Chose Paris
Director / Pascal Chaumeil
Publication / 2011

IKEA® is well known for its cheap prices and its large selection in terms of decoration.

The brief
Small changes can make a big difference. How can we show how little it takes to change everything with IKEA® ?

The idea
It's the D-Day, he's gonna propose tonight. For the occasion, he changed everything: the cover of the sofa, curtains, carpet, lamp: it's time to impress. IKEA® can change easily, quickly and at low prices all the little details that will make the difference. The ring is in his pocket, she arrives. Will she say "Yes"?