Client / IKEA®
Agency / La Chose Paris
Director / Pascal Chaumeil
Publication / 2011
IKEA® is well known for its cheap prices and its large selection in terms of decoration.
Small changes can make a big difference. How can we show how little it takes to change everything with IKEA® ?
It's the D-Day, he's gonna propose tonight. For the occasion, he changed everything: the cover of the sofa, curtains, carpet, lamp: it's time to impress. IKEA® can change easily, quickly and at low prices all the little details that will make the difference. The ring is in his pocket, she arrives. Will she say "Yes"?