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Tung Chung


Marie Pottiez is a Creative Freelance based in Hong Kong. 

IKEA - Home sweet home

Creative Copywriting - Work

IKEA - Home sweet home

Marie Pottiez


Client / IKEA®
Agency / La Chose Paris
Publication / 2011

IKEA® is well known for its cheap prices and its great choice. But what about the quality?

The brief
IKEA® aims to break the lack of quality perception regarding its mattress. How to destroy some myths highlighting the comfort, the durability of the mattress in a TV spot? 

The idea
What is better than to find his bed and the marks of his home when we go back from vacation?