Client / IKEA®
Agency / La Chose Paris
Publication / 2011
IKEA® is well known for its cheap prices and its great choice. But what about the quality?
IKEA® aims to break the lack of quality perception regarding its mattress. How to destroy some myths highlighting the comfort, the durability of the mattress in a TV spot?
What is better than to find his bed and the marks of his home when we go back from vacation?