Client / RedBull® - Reco
Agency / La Chose Paris
Publication / 2010
Red Bull is known as an energy drink, and many people associate it with a sporty universe, forgetting that Red Bull Vitalizes Body and Mind®.
French people think Red Bull® is a american drink agressive and dangerous. How can we restore Red Bull®’s name in the heart of French people, pressing its intellectual side ?
To use Napoleon as the main character. We can finally discover his hidden hand secret...
Jean Paul Gaultier is a famous French Fashion Designer, well know for its sailors.
He is looking for ideas, he’s designing a new shirt and strikeouts his drawings one after one, makes paper balls, annoyed not finding tHe idea.
He drinks a Red Bull -illumination in his eyes, malicious smile.
He retrieves his drawings in the wastebasket, unfolds it and comtemplates it.
Fashion show with a collection of sailors. everybody is amazed, total success, con- gratulations, the public wants to know what is his secret.
RED BULL GIVES YOU WIIINGS