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Tung Chung

(852)9549-3699

Marie Pottiez is a Creative Freelance based in Hong Kong. 

Creative Copywriting - Work

Red Bull Vitalizes Body and Mind®

Marie Pottiez

TV SPOTS

Client / RedBull® - Reco
Agency / La Chose Paris
Publication / 2010

Red Bull is known as an energy drink, and many people associate it with a sporty universe, forgetting that Red Bull Vitalizes Body and Mind®.

The brief
French people think Red Bull® is a american drink agressive and dangerous. How can we restore Red Bull®’s name in the heart of French people, pressing its intellectual side ?

The idea
To use Napoleon as the main character. We can finally discover his hidden hand secret...

 

The idea
Jean Paul Gaultier is a famous French Fashion Designer, well know for its sailors.

He is looking for ideas, he’s designing a new shirt and strikeouts his drawings one after one, makes paper balls, annoyed not finding tHe idea.

He drinks a Red Bull -illumination in his eyes, malicious smile.

He retrieves his drawings in the wastebasket, unfolds it and comtemplates it.

Fashion show with a collection of sailors. everybody is amazed, total success, con- gratulations, the public wants to know what is his secret.

RED BULL GIVES YOU WIIINGS

Skoda - Someone good

Marie Pottiez

PRINT

Client / Skoda®
Agency / La Chose Paris
Publication / 2012

Skoda® wants to become the smart choice for the new generation of drivers. It is this new generation that is staged in this new campaign. A generation less " Bling-Bling ", which has a new relationship with the car. A generation that understood that one could consume without over-consume, we could make a little effort for the planet, we could think, make a smart choice. Moreover, "There is always someone good in a Skoda®."

The brief
The new signature "There is always someone good in a Skoda" becomes a thread conductor, each poster ad that reinforces a little more this assertion. 

The idea
The words make the difference.  About the self-confident, funny, irreverent, incisive, intelligent without being arrogant and that reflect the new brand speaking to imagine a print campaign with pertinency.

 

STREET MARKETING

Brief 
Skoda® is a partner of the ski field Morzines Avoriaz for the season. How can we bring the 'smart' touch of Skoda® in the town's life?

The idea
1. A ski field map. Also exists in green, blue, red or black.
2. A 
windshield protector to offer to those who don't have a Skoda®. "A little thought for you who don't drive a Skoda® yet."

Capture d’écran 2013-10-09 à 13.41.55.png

IKEA - The jealousy

Marie Pottiez

RADIO SPOTS

Client / IKEA®
Agency / La Chose Paris
Publication / 2011

IKEA® is well known for its cheap prices and its great choice. But what about the quality?

The brief
How can we break bad preconceptions of IKEA® (uniform style, medium quality) and restore the brand's emblem face increasing competition?

The idea
Reaffirm the forces that made the success of IKEA® : choice, price and quality, with four sassy radio spots

Ricoré - Monday Morning

Marie Pottiez

STREET MARKETING

Client / Ricoré®
Project / Graduation project, superior Art School of St Luc
Publication / 2010

Ricoré® is an instant coffee product containing chicory, composed of 40% coffee and 60% chicory. This brand is famous in France for its advertising. In these commercials, different family situations at the breakfast table were depicted, with each situation being resolved by Ricoré.

The brief
Give a new approach of the brand, while keeping the main idea:  Ricoré® is your breakfast's best friend.

The idea
Transform the worst part of the week on a great time. On Monday morning, when it's usually hard to recover from the week-end and to find the motivation to go working, people have the surprise to be welcomed in the subway by a toboggan instead of the stairs.

You can choose either to let your day go or choose the fun path, taking the slide. 
Ricoré® makes you a morning person.

IKEA - The Proposal

Marie Pottiez

TV SPOT

Client / IKEA®
Agency / La Chose Paris
Director / Pascal Chaumeil
Publication / 2011

IKEA® is well known for its cheap prices and its large selection in terms of decoration.

The brief
Small changes can make a big difference. How can we show how little it takes to change everything with IKEA® ?

The idea
It's the D-Day, he's gonna propose tonight. For the occasion, he changed everything: the cover of the sofa, curtains, carpet, lamp: it's time to impress. IKEA® can change easily, quickly and at low prices all the little details that will make the difference. The ring is in his pocket, she arrives. Will she say "Yes"?

Sunific Lierac - Hot!

Marie Pottiez

TV SPOT

Client / Lierac®
Agency / La Chose Paris
Publication / 2011

Lierac® introduces its new collection of sunscreen. It's at a time a protection and an tanner. It's a whole program: we can select which cream to apply depending of our skin, the sun intensity and the time in our stay.

The brief
How can we find the perfect words to sign that beautiful TV spots, to reflect the serenity, the peaceful part of the holidays?

The idea
Transport people in this hot atmosphere, in the pool. There are in vacation already. They can even feel the sun.

Phil & Teds All-Terrain Strollers

Marie Pottiez

STREET MARKETING

Client / Phil & Teds®
Project / Graduation project, superior Art School of St Luc
Publication / 2010

Art School project as a team with Eric Cowez.

The brief
How to show that the stroller Phil & Teds® Sport Inline is much more than a regular all-terrain stroller ? All-terrain words make all its sense with the Sport Inline.

The idea
The stroller P&T® can goes everywhere. There is no limit. That's why we can find tire tracks on the wall of the subway, or on the ceiling of the shop, where can actually find the stroller upside down.

Red Bulletin Magazine

Marie Pottiez

PRINTS

Client / RedBull®
Agency / La Chose Paris
Publication / 2011-2012

The Red Bulletin is an international men’s active lifestyle magazine published monthly in print and digital versions by the Salzburg-based global media company Red Bull® Media House.

The brief
Write slogans to sell Red Bull® drinks in the Red Bulletin magazine, adapting to the season and events.

The ideas
Here they are!

 

Pfizer - Surprise, masters!

Marie Pottiez

PRINT

Client / Viagra® (Pfizer)
Project / Graduation project, superior Art School of St Luc
Photographer / Eric Cowez
Publication / 2009

Viagra® is a medication to treat erectile dysfunction.

The brief
Every semester, our teachers have to rate each student's porfolios. It means more than three hundred ideas to assess in only two days. How can we find the idea that will make these days less long and boring for the jury? How can we stand out among all the others creative students?

The idea
We've worked as a team with Eric Cowez with a collection of three print ads. No words. Pictures that talk by themselves. Viagra® brings your imagination to a brand new level.

Every student has to display his work in a classroom's walls. We chose to spice up the day, installing the same decor of our Viagra® (Pfizer) prints in the classroom: tapestry, frame, armchair and fake flowers... With the models of our ads, playing comedy like on the photos, all dressed up. We didn't say a work and just let the juries discover. 

Giggling general. They couldn't believe it. 
Mission accomplished.

 

Nivea - Fatigue Index

Marie Pottiez

Web banners

Client / Nivea®
Agency / Rapp France
Publication / Reco 2013

New NIVEA Q10 minimises the appearance of pores with a formula that suits the needs of combination skin. Result: smoother, younger-looking skin with an even complexion and refined pores. The complexion is revitalized.

The brief
Nivea Q10 Cream is like a good night of sleep. How can we push people to discover this brand new product?

The idea
As the banner appears on real time, the reader feels immediately concerned. She clics to discover what she’s going to see on the mirror on the next morning. She has to select her plans for the night. according to the answer, the fatigue level automatically varies on the right. The reader discovers her fatigue level and how she will look like the day after. The level of fatigue unblocks a voucher, as a video game would do. 

Sony Mobile - Treasure Hunt

Marie Pottiez

FACEBOOK EVENT

Client / Sony®
Agency / Uzful
Publication / 2012

On the 26th of October, the new James Bond is on screen. In the mean time, Sony® introduces the new X-Peria T®, that is known to be James Bond’s favorite phone. 

The brief
How can we use this occasion to promote this smartphone and its qualities, and to enroll some new Facebook fans ?

The idea
A tresor hunt on Facebook. As James Bond, the fans have to follow the clues and solve the riddles they find on the fan page, in order to get to the goal. The first one who will find it will win the agent 007’s favorite smartphone, the X-Peria T®.

Orange - Agent 00X

Marie Pottiez

MOBILE APPS

Client /Orange®
Agency / Uzful
Publication / 2013

On the 26th of October, the new James Bond is on screen. In the mean time, Sony® introduces the new X-Peria T®, that is known to be James Bond’s favorite phone. 

The brief
Orange would like to  take advantage of the imminent arrival of Skyfall, the new James Bond, to promote the X-Peria-T®, James Bond’s favourite smartphone.

The idea
An mobile Apps to discover which secret agent we are. Every puzzle will has its answer thanks to the X-Peria T®'s numerous qualities.

Newsletter Pink Lady®

Marie Pottiez

REDACTION WEB

Client / Pink Lady®
Agency / Wonderful
Publication / 2016

Quand une marque de pommes décide de fidéliser ses consommateurs grâce à un programme relationnel 100% online...

Le brief
Pink Lady® souhaite développer le capital conversationnel de la marque en proposant une information fraîche
et en produisant un contenu qui génère des réactions, avec un rythme de prise de contact mensuel avec ses lecteurs.

Newsletter Pink Lady

Vinci Autoroutes

Marie Pottiez

CONCEPTION-REDACTION
 

Client / Vinci Autoroutes
Agency / Mieux
Publication / 2015-2016

Vinci Autoroutes présente son nouveau badge Premium. Ses nouveaux avantages par rapport aux formules “classiques“: une assurance panne mécanique et pneumatique sur autoroute, un Club Avantages avec 150 000 bons plans négociés dans le domaine du sport, du bien-être et des loisirs, avec des remises de 20 à 70%.

Le brief
Présenter le badge Premium pour convertir un maximum d'abonnés Temps Libre et Fréquence à passer à l'offre Premium
et s'affirmer comme le leader du badge en France. - Ci-dessous: Axe Assurance

Head

Marie Pottiez

TRADUCTION + ADAPTATION

Client / Head®
Agency / Transperfect New York
Publication / 2015

Head® présente sa marque et ses collection dans son nouveau site en Français. 
Adaptation des textes EN en français dans le ton propre de la marque.

Les secrets du Roitelet

Marie Pottiez

STRATEGIE EDITORIALE + REDACTION WEB
 

Client / Le Roitelet®
Agency / Wonderful
Publication / 2015

Le Roitelet® souhaite installer un nouveau territoire de communication avec une nouvelle charte graphique ainsi qu'une nouvelle signature de marque "Son crémeux fait des heureux".

Le brief
Création d'une nouvelle ligne éditoriale avec une rubrique dédiée à la marque en générale, ainsi qu'une rubrique brand content. 

L'idée
Une nouvelle rubrique "Les Secrets du Roitelet®" sous forme d'infographie ludique pour éclairer le lecteur sur l'origine du Roitelet®.

Nicotinell - Tchao!

Marie Pottiez

BANNIERE WEB

Client /Nicotinell®
Agency / Rapp France
Publication / 2013

Nicotinell est un médicament indiqué dans le traitement de la dépendance tabagique afin de soulager les symptômes du sevrage nicotinique ciblant principalement les femmes.

The brief
Comment entrer dans l'univers des jeunes femmes et les interpeller sur leur dépendance?

The idea
Jouer sur les papotages entre copines en ouvrant la discussion sur ce qui pourrait être des querelles avec leur petit ami ou leur meilleure amie.

Roquefort Société - Les Soirées Cultes

Marie Pottiez

REDACTION WEB

Client / Roquefort Société®
Agency / Wonderful
Publication / 2014-2015

En 2014, Societe® décline toutes les formes de plaisir du roquefort dans une nouvelle plateforme
de communication. La marque emblématique du roquefort affiche son ambition pour que ce fromage d’exception devienne plus quotidien et accessible.

Le brief
Recruter une cible jeune et familiale en donnant une image de la marque plus moderne et plus accessible grâce aux produits et à leurs différents usages, sans renier l'origine et le terroir de la marque. Définir un concept de contenu web novateur et attractif en phase avec la nouvelle copy TV "A chacune de mes envies, je savoure le plaisir du Roquefort originel sous différentes formes". Ne pas oublier la légende, le patrimoine, le savoir-faire, mais le présenter dans une approche nouvelle.

L'idée
Exprimer la légende de manière ludique en donnant des "racines" aux contenus contemporains. Créer des nouveaux contenus éditoriaux pour entrer en connexion avec les lecteurs, construire une relation émotionnelle et faire parler de la marque: les Soirées Cultes Roquefort Société®.

Chaque mois, Roquefort Société® propose un nouveau thème de soirée à organiser en famille ou entre amis, avec propositions d'ambiance, de buffet, de dress code... La recette pour garantir une soirée inoubliable.