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Tung Chung

(852)9549-3699

Marie Pottiez is a Creative Freelance based in Hong Kong. 

Creative Copywriting - Work

Website Pink Lady®

Marie Pottiez

REDACTION WEB

Client / Pink Lady®
Agency / Wonderful
Publication / 2017

En 2017, Pink Lady® renouvèle son identité avec un nouveau site interactif et un nouveau ton . 

Le brief

Repenser la structure du site, donner une personnalité à la marque avec un ton unique.
Rédaction du site complet.

Pink Lady®

Marie Pottiez

REDACTION WEB

Client / Pink Lady®
Agency / Wonderful
Publication / 2016

Le brief
Créer les guidelines des pages Facebook et Instagram officielles Pink Lady® et rédiger les posts tout au long de l'année. 

L'idée
Pink Lady®, c'est une curieuse, une rêveuse, une gourmande, une visionnaire, une créative, une timide, une intrépide, une malicieuse, une maman,  une belge, une française, une allemande, une norvégienne, une italienne. Pink Lady®, c'est vous, c'est moi, c'est elle. C'est la bonne copine, celle qui répond toujours présente pour ajouter une dose de plaisir à notre quotidien. C'est tellement plus qu'une pomme!

Pink Lady Facebook Page

Royal Canin

Marie Pottiez

REDACTION

Client / Royal Canin
Publication / 2016

Experts dans leur métier, les éleveurs se lancent dans leur activité souvent par passion, sans forcément maîtriser toutes les compétences liées à la création d'entreprise.
Or la crédibilité d’un éleveur et sa réputation se construisent grâce à une bonne communication et présentation, qui vont lui permettre de vendre ses chiots et chatons
et de les vendre à un prix plus élevé.

Le brief
Créer un guide pratique pour informer les éleveurs sur les façons de mettre en avant leur élevage, leur apporter les connaissances en marketing adaptées à leur secteur d'activité et leur donner les clefs pour développer leur réseau, gagner en visibilité et construire leur réputation.

 
 

Disneyland® Paris

Marie Pottiez

Redaction Web

Client / Disneyland® Paris
Publication / 2016

Cet été sera lancé le nouveau spectacle magique, Mickey et le Magicien à Animagique® dans le Parc Walt Disney Studios®
Ce show sera réellement magique car composé de vrais tours et d’illusions, pour un rendu des plus spectaculaires et innovants à Disneyland® Paris.

Le brief
Créer les textes officiels de ce spectacle, qui seront ensuite utilisés sur différents supports de communication (site, mailing, brochures...).

Web Redaction DisneylandParis

Tasty Granny®

Marie Pottiez

REDACTION WEB

Client / Tasty Granny®
Agency / Wonderful
Publication / 2016

Tasty Granny®, c'est un engagement gustatif, un terroir du Sud et une production éco-responsable.
C'est aussi une marque qui souhaite valoriser son produit en développant davantage son image
dynamique, ludique et connectée.

Le brief
Tasty Granny® souhaite créer une communauté de fans sur Facebook à partir d'une stratégie de contenu, pour ainsi développer son capital sympathie
et par la suite séduire une cible pro pour perfectionner son référencement en boutique. 

L'idée
Création d'une page Facebook avec la mascotte Tasty Granny® pour porte-parole de la marque. La grand-mère Tasty Granny® est espiègle, pleine d'humour, connectée, avec un avis sur tout. Chaque semaine, elle échange ses conseils, recettes et astuces avec "ses petits mioches" -à savoir: la communauté Facebook.

Web Redaction Tasty Granny

Vinci Autoroutes

Marie Pottiez

WEB VIDEO

Client / Vinci Autoroutes
Agency / Mieux
Publication / 2015

Vinci Autoroutes launches the Télépéage Premium. Besides the regular advantages of Vinci Autoroutes télépéage, the Premium version offers an insurance plus an access to a VIP Club with lots of promotions and offers (including great deals in Disneyland Paris).

IKEA - Lazy Sunday

Marie Pottiez

RADIO SPOTS

Client / IKEA®
Agency / La Chose Paris
Publication / 2010

IKEA® is the world's largest furniture retailer, known as a family and friendly brand, where people like to walk out and spend some time together.

The brief
The IKEA® stores are exceptionally open on Sunday. How can we lead people to come ?

The idea
Play with the lazy boring Sunday, when there's sometimes simply nothing to do. Get out of your sofa and wake up, IKEA® is exceptionally open today.

Ripolin - Puss in Boots & Cie

Marie Pottiez

TV SPOT

Client / Ripolin®
Agency / La Chose Paris
Director / UFO
Publication / 2011

Women are increasingly interested in painting, is trendy, it's creative and it's often the only stage of the work to which they wish to participate. BUT it is still difficult to play handy-girl and unless forced to, it is often difficult to start.

The brief
So how to get around the daunting dimension associated with painting and present this activity under a funky angle, more creative, spontaneous, just more feminine? 

The idea
Make up your home ! The products of Ripolin® are so simple to use that painting will not be a drudgery anymore but a pleasure. We worked with the directors UFO to produce these 3 short commercials, which show the powerful effects of using Ripolin®, a house hold paint. In order to create 3 entirely different universes: Magic Beanstalk, Red Riding Hood and Puss in Boots, we worked with the creative team to design each of the backgrounds, which were then constructed and installed on set.

My Babybio or nothing!

Marie Pottiez

PRINT

Client / Babybio®
Agency / Akson - Reco
Publication / 2013

Food, synonym of Life and Pleasure, has become a source of interrogation and fear: the consumer cares more about his health and the environment. Today, the food should give a concrete answer to this growing quest for safety, natural products and wellness.

The brief
Babybio® wants to launch a brand campaign to highlight its strengths: quality, transparency, selection of local and natural ingredients. How to emphasize the good quality of Babybio®'s product line ?

The idea
There is no age to cultivate the love of good food. As we say: the truth comes from the kids, right? Here they are, expressing themselves.

IKEA - Home sweet home

Marie Pottiez

TV SPOT

Client / IKEA®
Agency / La Chose Paris
Publication / 2011

IKEA® is well known for its cheap prices and its great choice. But what about the quality?

The brief
IKEA® aims to break the lack of quality perception regarding its mattress. How to destroy some myths highlighting the comfort, the durability of the mattress in a TV spot? 

The idea
What is better than to find his bed and the marks of his home when we go back from vacation?

Red Bull Vitalizes Body and Mind®

Marie Pottiez

TV SPOTS

Client / RedBull® - Reco
Agency / La Chose Paris
Publication / 2010

Red Bull is known as an energy drink, and many people associate it with a sporty universe, forgetting that Red Bull Vitalizes Body and Mind®.

The brief
French people think Red Bull® is a american drink agressive and dangerous. How can we restore Red Bull®’s name in the heart of French people, pressing its intellectual side ?

The idea
To use Napoleon as the main character. We can finally discover his hidden hand secret...

 

The idea
Jean Paul Gaultier is a famous French Fashion Designer, well know for its sailors.

He is looking for ideas, he’s designing a new shirt and strikeouts his drawings one after one, makes paper balls, annoyed not finding tHe idea.

He drinks a Red Bull -illumination in his eyes, malicious smile.

He retrieves his drawings in the wastebasket, unfolds it and comtemplates it.

Fashion show with a collection of sailors. everybody is amazed, total success, con- gratulations, the public wants to know what is his secret.

RED BULL GIVES YOU WIIINGS

Skoda - Someone good

Marie Pottiez

PRINT

Client / Skoda®
Agency / La Chose Paris
Publication / 2012

Skoda® wants to become the smart choice for the new generation of drivers. It is this new generation that is staged in this new campaign. A generation less " Bling-Bling ", which has a new relationship with the car. A generation that understood that one could consume without over-consume, we could make a little effort for the planet, we could think, make a smart choice. Moreover, "There is always someone good in a Skoda®."

The brief
The new signature "There is always someone good in a Skoda" becomes a thread conductor, each poster ad that reinforces a little more this assertion. 

The idea
The words make the difference.  About the self-confident, funny, irreverent, incisive, intelligent without being arrogant and that reflect the new brand speaking to imagine a print campaign with pertinency.

 

STREET MARKETING

Brief 
Skoda® is a partner of the ski field Morzines Avoriaz for the season. How can we bring the 'smart' touch of Skoda® in the town's life?

The idea
1. A ski field map. Also exists in green, blue, red or black.
2. A 
windshield protector to offer to those who don't have a Skoda®. "A little thought for you who don't drive a Skoda® yet."

Capture d’écran 2013-10-09 à 13.41.55.png

IKEA - The jealousy

Marie Pottiez

RADIO SPOTS

Client / IKEA®
Agency / La Chose Paris
Publication / 2011

IKEA® is well known for its cheap prices and its great choice. But what about the quality?

The brief
How can we break bad preconceptions of IKEA® (uniform style, medium quality) and restore the brand's emblem face increasing competition?

The idea
Reaffirm the forces that made the success of IKEA® : choice, price and quality, with four sassy radio spots

Ricoré - Monday Morning

Marie Pottiez

STREET MARKETING

Client / Ricoré®
Project / Graduation project, superior Art School of St Luc
Publication / 2010

Ricoré® is an instant coffee product containing chicory, composed of 40% coffee and 60% chicory. This brand is famous in France for its advertising. In these commercials, different family situations at the breakfast table were depicted, with each situation being resolved by Ricoré.

The brief
Give a new approach of the brand, while keeping the main idea:  Ricoré® is your breakfast's best friend.

The idea
Transform the worst part of the week on a great time. On Monday morning, when it's usually hard to recover from the week-end and to find the motivation to go working, people have the surprise to be welcomed in the subway by a toboggan instead of the stairs.

You can choose either to let your day go or choose the fun path, taking the slide. 
Ricoré® makes you a morning person.

IKEA - The Proposal

Marie Pottiez

TV SPOT

Client / IKEA®
Agency / La Chose Paris
Director / Pascal Chaumeil
Publication / 2011

IKEA® is well known for its cheap prices and its large selection in terms of decoration.

The brief
Small changes can make a big difference. How can we show how little it takes to change everything with IKEA® ?

The idea
It's the D-Day, he's gonna propose tonight. For the occasion, he changed everything: the cover of the sofa, curtains, carpet, lamp: it's time to impress. IKEA® can change easily, quickly and at low prices all the little details that will make the difference. The ring is in his pocket, she arrives. Will she say "Yes"?

Sunific Lierac - Hot!

Marie Pottiez

TV SPOT

Client / Lierac®
Agency / La Chose Paris
Publication / 2011

Lierac® introduces its new collection of sunscreen. It's at a time a protection and an tanner. It's a whole program: we can select which cream to apply depending of our skin, the sun intensity and the time in our stay.

The brief
How can we find the perfect words to sign that beautiful TV spots, to reflect the serenity, the peaceful part of the holidays?

The idea
Transport people in this hot atmosphere, in the pool. There are in vacation already. They can even feel the sun.

Phil & Teds All-Terrain Strollers

Marie Pottiez

STREET MARKETING

Client / Phil & Teds®
Project / Graduation project, superior Art School of St Luc
Publication / 2010

Art School project as a team with Eric Cowez.

The brief
How to show that the stroller Phil & Teds® Sport Inline is much more than a regular all-terrain stroller ? All-terrain words make all its sense with the Sport Inline.

The idea
The stroller P&T® can goes everywhere. There is no limit. That's why we can find tire tracks on the wall of the subway, or on the ceiling of the shop, where can actually find the stroller upside down.

Red Bulletin Magazine

Marie Pottiez

PRINTS

Client / RedBull®
Agency / La Chose Paris
Publication / 2011-2012

The Red Bulletin is an international men’s active lifestyle magazine published monthly in print and digital versions by the Salzburg-based global media company Red Bull® Media House.

The brief
Write slogans to sell Red Bull® drinks in the Red Bulletin magazine, adapting to the season and events.

The ideas
Here they are!

 

Pfizer - Surprise, masters!

Marie Pottiez

PRINT

Client / Viagra® (Pfizer)
Project / Graduation project, superior Art School of St Luc
Photographer / Eric Cowez
Publication / 2009

Viagra® is a medication to treat erectile dysfunction.

The brief
Every semester, our teachers have to rate each student's porfolios. It means more than three hundred ideas to assess in only two days. How can we find the idea that will make these days less long and boring for the jury? How can we stand out among all the others creative students?

The idea
We've worked as a team with Eric Cowez with a collection of three print ads. No words. Pictures that talk by themselves. Viagra® brings your imagination to a brand new level.

Every student has to display his work in a classroom's walls. We chose to spice up the day, installing the same decor of our Viagra® (Pfizer) prints in the classroom: tapestry, frame, armchair and fake flowers... With the models of our ads, playing comedy like on the photos, all dressed up. We didn't say a work and just let the juries discover. 

Giggling general. They couldn't believe it. 
Mission accomplished.

 

Nivea - Fatigue Index

Marie Pottiez

Web banners

Client / Nivea®
Agency / Rapp France
Publication / Reco 2013

New NIVEA Q10 minimises the appearance of pores with a formula that suits the needs of combination skin. Result: smoother, younger-looking skin with an even complexion and refined pores. The complexion is revitalized.

The brief
Nivea Q10 Cream is like a good night of sleep. How can we push people to discover this brand new product?

The idea
As the banner appears on real time, the reader feels immediately concerned. She clics to discover what she’s going to see on the mirror on the next morning. She has to select her plans for the night. according to the answer, the fatigue level automatically varies on the right. The reader discovers her fatigue level and how she will look like the day after. The level of fatigue unblocks a voucher, as a video game would do.