Client / Viagra® (Pfizer)
Project / Graduation project, superior Art School of St Luc
Photographer / Eric Cowez
Publication / 2009
Viagra® is a medication to treat erectile dysfunction.
Every semester, our teachers have to rate each student's porfolios. It means more than three hundred ideas to assess in only two days. How can we find the idea that will make these days less long and boring for the jury? How can we stand out among all the others creative students?
We've worked as a team with Eric Cowez with a collection of three print ads. No words. Pictures that talk by themselves. Viagra® brings your imagination to a brand new level.
Every student has to display his work in a classroom's walls. We chose to spice up the day, installing the same decor of our Viagra® (Pfizer) prints in the classroom: tapestry, frame, armchair and fake flowers... With the models of our ads, playing comedy like on the photos, all dressed up. We didn't say a work and just let the juries discover.
Giggling general. They couldn't believe it.